Animal protection is a critical component of ethical fashion. Fashion owes a huge debt to animals but, unfortunately for our furry, feathered and finned friends, most brands don’t know much about animal welfare in their supply chains. But this is changing.

While there are significant animal welfare issues to be addressed across the global fashion trade, right now, we want to see action on four spotlight issues. These are mulesing in the Australian wool industry, farming and trapping wild animals for fur or exotic leather, and live plucking down from ducks and geese.

Over 30 years ago, we were created to help animals abused on fur farms. All over the world, FOUR PAWS campaigns for a permanent ban on the keeping and killing of fur-bearing animals and an end of the usage of real fur in the fashion industry.

And it isn’t just about fur.

There are billions of animals who suffer for fashion, from geese and ducks who are live plucked for down feathers, to the crocodiles who are penned together on crocodile farms, awaiting skinning to be turned into a handbag.

FOUR PAWS is encouraging Australian, US and global brands to show leadership in improving their business practices and promoting how businesses and supply chains can succeed without the use of cruel animal products. 

More directly, the role that each of us play as the ones who decide whether animals' skin, fur, wool or feathers, are desirable for our wardrobes.

With this approach in mind, FOUR PAWS has launched Wear It Kind to challenge the treatment of animals, and to make animal protection an essential part of ethical fashion.

Together, we can build an animal-friendly fashion future!