How Can You Tell if Fur Is Real or Fake?
Simple ways to identify fur products and avoid supporting animal cruelty.
Quick Answer: It can be difficult to tell the difference between real and faux fur.
FOUR PAWS investigations in Australia have found examples of real fur being sold as faux fur, highlighting the importance of careful consumer checks and better labelling requirements.
Key Takeaways
- Real fur has been found incorrectly labelled as faux fur in Australia.
- Consumers cannot always rely on product labels alone.
- Fur may be used on clothing, accessories and toys.
- Transparency is needed throughout the supply chain, and a ban on fur imports.
Why Is Fur Mislabelled?
FOUR PAWS investigations uncovered products containing real fur that were labelled as faux fur or sold without adequate material information.
Misleading labels make it difficult for consumers to make informed choices about animal welfare.
Signs Fur May Be Real
Consumers should look for:
- Uneven fur lengths
- Dense underfur beneath longer guard hairs
- Natural variation in colour and texture
- Missing or incomplete material labels
- Leather or ‘skin’ at the base when the fur is parted
These signs do not guarantee fur is real, but they may indicate further investigation is needed.
Why Fur Labelling Matters
Many Australians actively try to avoid products linked to fur. Accurate labelling allows consumers to make informed decisions and supports greater transparency across the fashion industry.
Frequently Asked Questions
All you need to know about fur
Can real fur be sold as faux fur?
Yes. FOUR PAWS investigations have identified examples of real fur being sold as faux fur in Australia. Read the reports here.
Is fur always labelled correctly?
No. Labelling inconsistencies and omissions remain a concern.
What products commonly contain fur?
Jackets, coat trims, scarves, toys and accessories can all contain fur.
Can I avoid fur completely?
Yes. Many brands now offer high-quality fur-free alternatives. See our list of Fur Free Retailers here.
