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FOUR PAWS applauds: The Prada Group announces fur-free policy and joins the international Fur Free Retailer Program


Sydney, 22.5.2019 – Today, the Prada Group has announced that it will no longer use animal fur in its designs or new products, starting from SS2020 Women’s collections. The inventory will be sold until quantities will be exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organisations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.

“The Prada Group is among many high-profile frontrunners who support a forward-thinking attitude as fur in fashion becomes less and less attractive. Consumers want to support companies that care about animal protection and are interested in the many alternatives to real fur that are already used in the fashion industry. This is what we also observe in our daily work as the official representative of the Fur Free Retailer Program in Australia, Austria, Bulgaria, Germany and South Africa,” says Thomas Pietsch, Wild Animal Expert at FFA member FOUR PAWS.  

 

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy - reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States - is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”

 

 “The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”

Brigit Oele, program manager for Fur Free Alliance, said: "Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”

 

About the Fur Free Alliance:

The international coalition of over 50 organisations for animal protection, which work together to put an end to the exploitation and killing of animals for their fur. The FFA represents millions of supporters throughout the world.

Run in over 30 countries the Fur Free Retailer program is an international initiative of the Fur Free Alliance, and it is the world’s leading program to connect fur-free companies to consumers seeking ethical goods. www.furfreealliance.com – www.furfreeretailer.com


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