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"No more Croco for Coco”: Chanel stops production with fur, crocodile and other exotic skins

Chanel wrote fashion history last night - "No more Croco for Coco" was the motto on the eve of the presentation of the fashion house's "Métiers d'art" collection at the Metropolitan Museum of Art in New York. 

In an interview, Bruno Pavlovsky, President of Fashion at Chanel, announced that the company would stop using fur and exotic skins such as crocodile leather. International animal protection organisation FOUR PAWS considers this as a huge milestone.

"Chanel is really taking a big step here. More and more luxury fashion houses refuse to use fur in their collections. The fact that Chanel additionally bans exotic skins, especially crocodile leather, is a reason to celebrate," says Thomas Pietsch, wildlife expert at FOUR PAWS.

"Pavlovsky explained that it is becoming increasingly difficult to source skins and leathers that meet Chanel's ethical and qualitative standards. In future research and development at Chanel will therefore concentrate on textiles and leathers, which are by-products of the food industry. This means that no more animals have to be killed especially for fashion – which, of course, we as an animal welfare organisation very much welcome,” says Pietsch.

He adds, “Chanel’s announcement shows that ethical consumption and animal welfare have also gained in importance for luxury fashion labels. Instead of real fur or exotic skins, today’s consumers want sustainability and innovation. We are confident that this forward-thinking decision by Chanel will be imitated by other leading high fashion companies”.

In Australia, crocodile farming is legal and permits wild crocodile eggs to be taken from nests to commercial facilities. Farmed crocodiles are usually slaughtered between two and three years of age, when their belly skin measures at least 35 centimetres, shockingly less than their natural life span of 70 years.  

A few months ago, Gucci became part of the international Fur Free Retailer program, which has already been signed by 950 retailers worldwide.

“As the Australian representative of the Fur Free Program in Australia, we are encouraged at the leadership shown by brands both here and in global markets to move towards ethical fashion supply chains, and away from animal cruelty,” says Jeroen van Kernebeek, Country Director of FOUR PAWS Australia.

Many other leading fashion brands and retailers have already joined the Fur Free Retailer initiative, including H&M, Zara, Esprit, Armani and many more.

Every year more than 100 million animals are killed by the fur industry. Minks, foxes and tanuki suffer on fur farms in tiny cages, other species die a cruel death by traps.

Processing fur into fur fashion requires high quantities of hazardous chemicals and high energy consumption. FOUR PAWS is committed to a long-term ban on the keeping and killing of animals for fur and to end the use of real fur in the fashion industry.