Huge success for FOUR PAWS: Armani commits to fur-free policy


FOUR PAWS welcomes decision of globally renowned fashion brand

As a member of the Fur Free Alliance, the world’s largest coalition of animal welfare organisations against the use of fur in fashion, FOUR PAWS welcomes the decision taken by Italian luxury brand Armani to totally phase out the use of real animal fur in its products. Armani will remove all real fur, including rabbit fur, from its collection starting from the fall/winter season 2016. The brand committed to this policy after working with the Fur Free Alliance.

“We are very pleased that another global fashion company has sent out a clear message against the use and application of real fur. The decision from Armani, the latest global brand to do so, will save thousands of animals from terrible torture. Unfortunately, the use of fur as ornament on jackets or bags is still a booming billion dollar business. Therefore, we hope that other big fashion companies will follow the good example of Armani.”

Thomas Pietsch, FOUR PAWS wild animals expert

Most fur used in the fashion industry comes from fur farms, where wild animals are kept in small cages and killed by cruel methods that preserve the pelts – such as gassing and electrocution. On top of that, fur production has high environmental costs and health risks due to its chemical-heavy production process.

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Giorgio Armani 

By committing to a fur-free policy, Armani joins other high-end brands – such as Hugo Boss, Tommy Hilfiger, Calvin Klein and Stella McCartney – and acknowledges the ethical concerns of a new generation of fashion consumers.

Joh Vinding, Chairman of the Fur Free Alliance: “Mr Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”

Animal friends worldwide will welcome this landmark decision from Armani.

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FOUR PAWS press contact

Elise Burgess

Head of Communications

T: 02 9198 4417

M: 0423 873 382

FOUR PAWS Australia
GPO Box 2845SYDNEY NSW 2001

Main Phone: 1800 454 228

FOUR PAWS Australia

FOUR PAWS is an international animal protection organisation with headquarters in Vienna, Austria. Founded by Heli Dungler in 1988, the organisation strives to help animals in need through work which is based on substantiated research and scientific expertise, as well as national and international lobbying. FOUR PAWS focuses on animals who suffer under human influence: stray animals, animals used in fashion, companion animals, wild animals and farmed animals.

With offices in Australia, Austria, Belgium, Bulgaria, Germany, Hungary, Kosovo, Netherlands, South Africa, Switzerland, Thailand, Ukraine, United Kingdom, USA and Vietnam, FOUR PAWS aims to help animals in need directly and quickly.