FOUR PAWS applauds AS Prada Group announces A fur-free policy and joins the international Fur Free Retailer Program
The Fur Free Retailer Program includes over 1,000 companies
Today, the Prada Group announced that it will no longer use animal fur in its designs or new products, starting from the SS2020 Women’s collections. The existing inventory will be sold until stocks are exhausted. In collaboration with the Fur Free Alliance (FFA), a coalition of more than 50 animal protection organisations from over 40 countries, the Prada Group announcement follows positive dialogue between the luxury brand and FFA members, LAV and The Humane Society of the United States.
“The Fur Free Alliance applauds the Prada Group for going fur-free”, said Joh Vinding, Chairman of the Fur Free Alliance. “The Prada Group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
Brigit Oele, program manager for the Fur Free Alliance, said: "Prada Group was one of the fastest companies to go fur-free once positive dialogue began a little more than a year ago. The Fur Free Retailer Program includes 1,000 companies, showing that this global movement is gaining momentum fast, and it’s very unlikely that fur will ever return as an acceptable trend. This is a great day for animals!”
About the Fur Free Alliance:
FFA is an international coalition of over 50 animal protection organisations working together to put an end to the exploitation and killing of animals for their fur. The FFA represents millions of supporters throughout the world.
Active in over 30 countries, the Fur Free Retailer program is an international initiative by the Fur Free Alliance and is the world’s leading program to connect fur-free companies to consumers seeking ethical goods: www.furfreealliance.com –www.furfreeretailer.com
Elise Burgess
Head of CommunicationsM: 0423 873 382
FOUR PAWS Australia
GPO Box 2845
SYDNEY NSW 2001
Main Phone: 1800 454 228
FOUR PAWS is the global animal welfare organisation for animals under direct human influence, which reveals suffering, rescues animals in need and protects them.
Founded in 1988 in Vienna by Heli Dungler and friends, the organisation advocates for a world where humans treat animals with respect, empathy and understanding. The sustainable campaigns and projects of FOUR PAWS focus on companion animals including stray dogs and cats, animals in fashion, farm animals, and wild animals – such as bears, big cats, and orangutans – kept in inappropriate conditions as well as in disaster and conflict zones.
With offices in Australia, Austria, Belgium, Bulgaria, France, Germany, Kosovo, the Netherlands, Switzerland, South Africa, Thailand, Ukraine, the UK, the USA, and Vietnam as well as sanctuaries for rescued animals in eleven countries, FOUR PAWS provides rapid help and long-term solutions. www.four-paws.org.au