Did you know that 3.4 billion ducks and geese are slaughtered annually in the production of down and feathers?


Down is often used for puffer jackets and other warm clothing items that are designed to keep people warm. But did you know that down is often sourced using a practice called live plucking, or from birds which have been force-fed?

Live plucking is a widespread and barbaric practice that has no place in today’s world. Hidden from view, geese and ducks are restrained while their feathers and down are torn out1 without the use of any pain relief. Rough handling causes wing and leg fractures and wounds caused by feathers being torn out are roughly sewn shut without anaesthetic. Live plucking can be repeated every five weeks when new down and feathers are torn out and wounds re-opened.

During force-feeding, a metal pipe is rammed into the geese or ducks’ throats and a mixture of corn and pure fat is administered through this pipe, three times a day. Their livers are unable to properly process these large amounts of fat, resulting in abnormal pathologic degeneration, to the extent that their livers can grow up to 10 times its normal size. Down from force-fed animals ends up in jackets, pillows and duvets too.

Live plucked geese

This is no life for an animal.

What are we doing?

Through our '40 lives' campaign and our 'cruelty-free down challenge', we have achieved amazing success in Europe. FOUR PAWS convinced bedding retailers to commit to only selling feather and down products that are free of live plucking and force feeding. Some companies responded quickly, others needed more pressure, but we didn’t give up until every last one had turned their backs on the barbaric practice of live plucking.

While these campaigns have been big successes thanks to our supporters there is still a lot to do. 

Did you know?

Icon Goose

Millions of kilograms of down feathers are produced by geese and ducks annually, but most brands have minimal knowledge of their welfare, with only 4.1% of all down certified to meet an animal welfare standard.[2]

We will continue to expose the truth behind fashion and to speak out for animals. Sustainable change is only possible when we unite and make it known that we expect better for animals. Thousands of people are now joining us, taking the Wear it Kind pledge and demanding kindness, traceability, and accountability in fashion. 

We also offer our expertise to assist with the development and improvement of animal welfare certification systems including the Responsible Down Standard by taking part in its multi-stakeholder consultation processes. 

Head of Programs for FOUR PAWS Germany Denise Schmidt hands Bloody Feather award to fashion company Karstadt

Head of Programmes for FOUR PAWS Germany Denise Schmidt hands Bloody Feather award to fashion company Karstadt.

What You Can Do

  • Take the Wear it Kind pledge and show the world you want fashion free from animal suffering.
  • Use our Wear it Kind Shopping Guide to find out more about how you can show kindness in the clothes you wear and ask your retailer to stock animal-free alternatives to down.
  • If you do want to purchase down, ensure it is Responsible Down Standards (RDS) certified. While this provides some assurance, with so many animal-free alternatives available today, it’s never been easier to shop cruelty free!


1) Peak, C 2014, ‘A heavy problem for the feather industry’, Good,

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