Merino sheep

Making Fashion Animal-Friendly in 2021

Let’s celebrate the good moments and progress made towards an animal-friendly fashion future!


2021 was a big year in so many ways, including for animal protection in fashion. Some exciting announcements include:

  • France and Estonia have banned fur farming, and Israel became the first country in the world to ban fur sales
  • Canada Goose and Kering (parent company to luxury fashion Houses Saint Laurent, Gucci, Alexander McQueen) are demanding all its brands to go fur-free
  • Singer Billie Eilish announced that she successfully convinced Oscar de la Renta to go fur-free just prior to the infamous Met Gala

At FOUR PAWS, 2021 was the year our #WearItKind initiative launched internationally, and while there is a long way to go for animal welfare in fashion, we saw some good progress made by the fashion industry (read all about it in our 2021 fashion report).

Our animal friendly fashion highlights in 2021: 

Thank you to everybody who has joined us on this journey. You truly are making a different to the billions of animals who suffer for fashion every year, and creating an animal-friendly fashion future!


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