Join tens of thousands of Aussies calling to ban fur sales.
Help End This Cruelty. Time to Ban Fur Sales in Australia.
Every year, tens of millions animals are raised and killed for their fur. The vast majority of fur sold globally, comes from farmed animals, such as mink, foxes, raccoon dogs, rabbits and chinchillas.
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animals suffer in fur farms
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of Australians concerned about fur (2021 YouGov poll)
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Aussies calling to ban fur sales
Real Fur Sold as 'Faux': Investigations Exposed in Australia
FOUR PAWS investigations in Victoria and NSW uncovered real fur mislabelled as faux, deceiving Australian consumers. Items like jackets, scarves, and toys were found to contain raccoon dog, rabbit, and even domestic cat fur, despite labels claiming synthetic materials. Forensic testing revealed deliberate mislabelling and lack of transparency in fur supply chains. Products were either unlabelled or falsely declared, with vendors providing inaccurate information. This deceptive practice highlights the urgent need for mandatory labelling and testing standards. FOUR PAWS continues to call for legislative reform to protect consumers and animals from the cruelty hidden behind misleading fur products.
Australia Is Importing Animal Cruelty by Allowing Fur Sales
Australia imports tens of thousands of fur items annually, mostly from China and Europe, including trims on coats and accessories. Despite a ban on cat and dog fur, poor enforcement allows these products to enter the market. Fur farming involves extreme cruelty—animals like mink and foxes are confined to tiny cages, suffering stress, injuries, and behavioural disorders before being killed by gassing or electrocution. With no national laws regulating fur sales, Australia is complicit in global animal suffering. FOUR PAWS urges bans in NSW and Victoria and national action to end fur imports and align with ethical global standards.
Brands, the Fur Free Alliance, and FOUR PAWS Australia
FOUR PAWS Australia represents the Fur Free Alliance and Fur Free Retailer program, connecting over 1,500 brands committed to cruelty-free fashion. Iconic labels like Gucci, Prada, and Burberry have gone fur-free, reflecting growing consumer demand for ethical products.
FOUR PAWS campaigns globally, urging brands like Woolrich and Max Mara to drop fur, with coordinated actions and public pressure. The Fur Free Alliance, comprising 50 organisations across 30 countries, advocates for legislative bans and corporate responsibility. Together, they’re transforming fashion by proving that style and compassion can coexist, and that fur has no place in a modern, ethical wardrobe
There's plenty of fur-free fashion – the Fur Free Retailer program tells you where. FOUR PAWS Australia is the Australian representative of the Fur Free Retailer program, connecting brands to the global program
