Fox in a fur farm cage

Demand for a Fur Free Australia


Animals should not suffer for a fur trim or a coat.

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Latest Campaign Success

Wins on the path to a Fur Free Australia

Happy mink in nature
Northern Beaches Council goes fur-free
Rescued fox from fur farm
Lane Cove Council goes fur-free
Fur Free Retailer

Every year, tens of millions animals are raised and killed for their fur. The vast majority of fur sold globally, comes from farmed animals, such as mink, foxes, raccoon dogs, rabbits and chinchillas. 

0+ million

animals suffer in fur farms

0%

of Australians concerned about fur (2021 YouGov poll)

0+

Aussies calling to ban fur sales

Fox in fur farm cage

Is Fur Illegal in Australia?

Understanding Australia's fur laws and why real fur is still being sold.


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White foxes in fur farm

What Animals Are Killed for Fur?

Fatal beauty: mink, fox and the raccoon dog are typical fur animals who suffer for their looks


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Brown minks cramped in fur farm cage

How Can You Tell if Fur Is Real or Fake?

Simple ways to identify fur products and avoid supporting animal cruelty.


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Fox in fur farm

Is Fur Better for the Environment Than Fake Fur?

The fur industry often claims that real fur is a natural and sustainable choice. But does the evidence support those claims?


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Silver fox in fur farm cage

Exposing the Cruelty: Animals Caged in Fur Farms

95% of fur comes from factory farms.


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Rescued fox from fur trade

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where.


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Australia's Fur Problem

Fur farming is already illegal in Australia because it fails to meet even the most basic animal welfare standards. Yet Australia still imports fur from countries where foxes, mink, raccoon dogs, and rabbits are kept in small, barren cages for their entire lives.

Real Fur Sold as 'Faux': Investigations Exposed in Australia

FOUR PAWS investigations in Victoria and NSW uncovered real fur mislabelled as faux, deceiving Australian consumers. Items like jackets, scarves, and toys were found to contain raccoon dog, rabbit, and even domestic cat fur, despite labels claiming synthetic materials. Forensic testing revealed deliberate mislabelling and lack of transparency in fur supply chains. Products were either unlabelled or falsely declared, with vendors providing inaccurate information. This deceptive practice highlights the urgent need for mandatory labelling and testing standards. FOUR PAWS continues to call for legislative reform to protect consumers and animals from the cruelty hidden behind misleading fur products.

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Fur mislabelling

Australia Is Importing Animal Cruelty by Allowing Fur Sales

Australia imports tens of thousands of fur items annually, mostly from China and Europe, including trims on coats and accessories. Despite a ban on cat and dog fur, poor enforcement allows these products to enter the market. Fur farming involves extreme cruelty—animals like mink and foxes are confined to tiny cages, suffering stress, injuries, and behavioural disorders before being killed by gassing or electrocution. With no national laws regulating fur sales, Australia is complicit in global animal suffering. FOUR PAWS urges bans in NSW and Victoria and national action to end fur imports and align with ethical global standards.

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Ban fur sales in Australia
Fox in fur farm

70,630+ Aussies for a Fur Free Australia


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Brands, the Fur Free Alliance, and FOUR PAWS Australia

FOUR PAWS Australia represents the Fur Free Alliance and Fur Free Retailer program, connecting over 1,500 brands committed to cruelty-free fashion. Iconic labels like Gucci, Prada, and Burberry have gone fur-free, reflecting growing consumer demand for ethical products. 

FOUR PAWS campaigns globally, urging brands like Woolrich and Max Mara to drop fur, with coordinated actions and public pressure. The Fur Free Alliance, comprising 50 organisations across 30 countries, advocates for legislative bans and corporate responsibility. Together, they’re transforming fashion by proving that style and compassion can coexist, and that fur has no place in a modern, ethical wardrobe

Rescued fox from fur trade

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where.

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Fur Free Alliance

Fur Free Alliance

FOUR PAWS is a proud member of the Fur Free Alliance

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Kathmandu and Koala sign up to global Fur Free Retailer program

FOUR PAWS Australia signs major brands to global program as animals used in the fashion industry gains consumer attention

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FOUR PAWS and Fur Free Alliance warn against 'WelFur' animal welfare label

Fur production is responsible for the painful death of millions of animals every year

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Silver fox Mala at TIERART

Max Mara Embraces Fur Free Future

Global campaign against Italian fashion house Max Mara leads to company announcing a fur-free policy for all current and future collections

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Raccoon dogs in a fur farm

The Fur Trade in Australia


Deadly. Deceitful. Cruel.

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