Animals abused for fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 

It doesn't have to be this way! We can #WearitKind.

Woman hugging a goose

#WearItKind - Our Campaign for Animal-friendly Fashion

For a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Visit our work at

Two lambs staring at the camera

shop consciously to wear it kind.

Shopping guide for wool. Brands who are against mulesing.

Learn more

If you are considering to buy animal-based textiles:

Mulesing of lambs 

Mulesing is currently performed on approx 70% of Merino wool sheep in Australia. Due to the suffering caused, mulesing has been banned in New Zealand, however, it can still be legally performed in Australia, and without any pain relief. 


Fur Animals: Suffering for Fashion

Despite remarkable progress, millions of foxes, minks, rabbits, cats, dogs and raccoon dogs continue to be brutally farmed and slaughtered for their fur every year


Live Feather Plucking

Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel. 


Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer tells you where. FOUR PAWS Australia is the Australian representative of the Fur Free Retailer program, connecting brands to the global program. 


Mulesing – ‘The Problem, The Risks, The Solution’

After extensive research and industry engagement, FOUR PAWS has produced guidebook, Transitioning away from mulesed sheep wool, for fashion brands.


donate today

to support a better, kinder world for animals abused for fashion

For a fur free future!