Animals abused for fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices.

It doesn't have to be this way! Demand for ethical fashion is rising. It's time to fix fashion. Let's #WearitKind.

Happy woman with goose

Sign the pledge

Colourful wool yarn balls

sheep Wool

#endmulesing

Fur coat

fur

#banfur

Down feathers

Down feathers

Exotic animal skin leather

exotic skins

Leather bag

leather

Angora fur wool from rabbits

angora wool

Alpaca wool

alpaca wool

cashmere

cashmere

Mohair

mohair

Woman hugging a goose

Only buy certified down

from ducks and geese who haven’t suffered live plucking or force feeding.

Say NO to fur from any animal

Animals should not have to die for a fur coat.

Only buy certified mulesed-free

to tell the wool industry and brands to take responsibility for animal welfare.

Choose sustainable fashion

by considering long-lasting and pre-loved items.

Fox in fur farm

Fur Trade: Deadly. Deceitful. Cruel.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary.

Mulesing of lambs

Mulesing is currently performed on approx 70% of Merino wool sheep in Australia. Mulesing has been banned in New Zealand, however, it can still be legally performed in Australia, and without any pain relief.

Crocodile

exotic leather

A life of horror, for some its ended being skinned alive. We can change this!

Angora

The Cruel Reality behind Angora Wool

How angora rabbits suffer horrendously for luxury fashion

Live Feather Plucking

Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel.

Angora goats suffering for mohair

Suffering for Luxury Mohair

How angora goats are cruelly farmed for their soft hair

Cashmere

The Cost to Goats behind your Cashmere Sweater

Suffering for the luxury of cashmere

Wear your values

TAKE THE PLEDGE