Animals Abused for Fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 

It doesn't have to be this way! Demand for ethical fashion is rising. It's time to fix fashion. Let's #WearitKind.

Happy woman with goose

Wear It Kind.


Join our movement for an animal-friendly fashion future.

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Textiles Made From Animal Suffering

Animals Who Suffer For Fashion

The real lives behind the clothing products

Woman hugging a goose

#WearItKind - Our Campaign for Animal-friendly Fashion

For a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Learn more about #WearItKind.

If you are considering to buy animal-based textiles:

Wool Industry

Painful mutilations – the bloody business of sheep wool production and more sufferings in the alpaca, cashmere and angora wool productions

Sheep for wool production

Sheep Wool

Painful mutilations – the bloody business of sheep wool production

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Lamb in Australia

Help End Live Lamb Cutting

Sign our petition to end this cruel practice in Australia

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Rescued sheep

FAQs on Live Lamb Cutting (Mulesing)

Did you know that every year millions of lambs are subjected to cruel mutilations for our clothing?

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Angora rabbit

Angora

Millions of Angora rabbits endure a lifetime of suffering so that their soft hair can be used for fashion products

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Angora goats

Mohair

Curly-haired Angora goats endure repeated exposure to distressing shearing practices and painful mutilations for fashion products

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Alpaca Wool

Alpaca Wool

Distress and fear during the shearing of Alpacas for their fine hair

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Fur Industry

The breeding of fur animals or trapping them in the wild to produce fashion or luxury items is cruel, unethical and unnecessary

Brown mink inside a tiny wired cage

Fur Farming – A Failing Industry

New data shows fur industry loses economic relevance

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Fox in fur farm

Fur Trade: Deadly. Deceitful. Cruel.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary.

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Silver fox Mala at TIERART

Max Mara Embraces Fur Free Future

Global campaign against Italian fashion house Max Mara leads to company announcing a fur-free policy for all current and future collections

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Rescued fox from fur trade

Fur Free Retailer

There's plenty of fur-free fashion – the Fur Free Retailer program tells you where. FOUR PAWS Australia is the Australian representative of the Fur Free Retailer program, connecting brands to the global program

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Fur products

Real or Faux? Be careful of deceptive fur labels

FOUR PAWS fur investigations reveal mislabelling and deceitful practices, with tips on how you can spot the difference 

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More on the fur trade in Australia

Down Industry

Geese and ducks welfare is severely compromised as they are tormented in cruel practices hidden in the production of down

A group of geese outside

Down

Every year, billions of ducks and millions of geese endure repeated cruel treatment and poor living conditions to supply down feathers to the fashion and textile industries

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Live plucking at a geese farm in Poland

Shocking footage: Live plucking of geese for fashion

FOUR PAWS reveals animal welfare violations on almost half of investigated farms

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Wear your values

Wear Your Values. Wear It Kind.


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