Animals abused for fashion

Millions of animals are suffering around the world for fashion every year. Many are caged, mutilated and face a brutal death for our clothing choices. 

It doesn't have to be this way! Demand for ethical fashion is rising. It's time to fix fashion. Let's #WearitKind.

Happy woman with goose

wear it kind.

Join our movement for an animal-friendly fashion future.

Sign the pledge

textiles made from animal suffering

Woman hugging a goose

#WearItKind - Our Campaign for Animal-friendly Fashion

For a world where all animals are treated with kindness, and animal-friendly fashion is the only kind of fashion. 

Together, we can drive an animal-friendly fashion future. Learn more about #WearItKind.

If you are considering to buy animal-based textiles:

the issues animals faced for clothing

Fox in fur farm

Fur Trade: Deadly. Deceitful. Cruel.

Cruelty, COVID-19 and rising demand for ethical fashion – Fur is inhumane and unnecessary.


Mulesing of lambs 

Mulesing is currently performed on approx 70% of Merino wool sheep in Australia. Mulesing has been banned in New Zealand, however, it can still be legally performed in Australia, and without any pain relief. 


exotic leather

A life of horror, for some its ended being skinned alive. We can change this!


The Cruel Reality behind Angora Wool

How angora rabbits suffer horrendously for luxury fashion  


Live Feather Plucking

Down is a common filling material used in fashion and textiles worldwide, and is especially used by fashion brands who cater for winter or outdoor apparel. 

Angora goats suffering for mohair

Suffering for Luxury Mohair

How angora goats are cruelly farmed for their soft hair


The Cost to Goats behind your Cashmere Sweater

Suffering for the luxury of cashmere  

Wear your values

wear your values
wear it kind